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City marketing
11
Stadtmarketing
11
Brand management
7
Markenführung
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Place marketing
5
Standortmarketing
5
Place branding
3
Brand image
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Merrilees, Bill
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Miller, Dale
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Alexander, Andrew
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Ashikuzzaman, Md.
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Chen, Cheng-Hao
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Crabbe, Rowena
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Dehuang, Ning
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Doering, Heike
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Formaniuk, Liam
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Hsu, Shih-yun
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Hultman, Magnus
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Jung, Jae Min
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Kakuda, Nakaya
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Martin, Drew
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Min, Kyeong Sam
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Priporas, Constantinos-Vasilios
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Reynolds, Laura
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Roy, Sanjit
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Sadeque, Saalem
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Scarborough, William J.
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Stylos, Nikolaos
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Sun, Ru
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Swapan, Mohammad Shahidul Hasan
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Teller, Christoph
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Wood, Steve
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Woodside, Arch G.
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Journal of business research : JBR
City branding : theory and cases
26
Branding Chinese mega-cities : policies, practices and positioning
16
Arbeitsmaterialien zur Raumordnung und Raumplanung
10
SpringerLink / Bücher
10
The journal of brand management : an international journal
9
Strategic place branding methodologies and theory for tourist attraction
8
Journal of travel and tourism marketing
7
Schriften zu Marketing und Management
6
Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
5
DSSW-Schriften
5
Europäische Hochschulschriften / 5
5
Innovatives Markenmanagement
5
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
5
Stadtmarketing : Stand und Perspektiven eines kooperativen Stadtmanagements
5
Tourism management : research, policies, practice
5
Destination branding : creating the unique destination proposition
4
Difu-Beiträge zur Stadtforschung
4
Event tourism and destinations : case studies and best practice
4
International journal of leisure and tourism marketing : IJLTM
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Springer eBook Collection
4
Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
4
Arbeitspapiere des Fachgebietes BWL, Marketing
3
Bcsd-Schriftenreihe
3
Brands and branding geographies
3
European journal of marketing : EJM
3
Hamburger Schriften zur Marketingforschung
3
International journal of business and globalisation : IJBG
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt
3
Management und Unternehmenskultur : Schriftenreihe der Europäischen Akademie Bozen
3
Marketing theory
3
Neue Schriften des Deutschen Städtetages
3
Schriften zur Wirtschaftsförderung
3
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
3
Strategic marketing in tourism services
3
The marketing review
3
Advancing insights on brand management
2
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ECONIS (ZBW)
11
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1
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura
;
Peattie, Kenneth J.
;
Koenig-Lewis, Nicole
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
Saved in:
2
Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.
;
Crabbe, Rowena
- In:
Journal of business research : JBR
130
(
2021
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
Saved in:
3
City image, city brand personality and generation Z residents' life satisfaction under economic crisis : predictors of city-related social media engagement
Priporas, Constantinos-Vasilios
;
Stylos, Nikolaos
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 453-463
Persistent link: https://www.econbiz.de/10012417028
Saved in:
4
An integrated model of city and neighborhood identities : a tale of two cities
Sadeque, Saalem
;
Roy, Sanjit
;
Swapan, Mohammad Shahidul …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 780-790
Persistent link: https://www.econbiz.de/10012288100
Saved in:
5
Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew
;
Teller, Christoph
;
Wood, Steve
- In:
Journal of business research : JBR
116
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
Saved in:
6
Institutionalized place branding strategy, interfirm trust, and place branding performance : evidence from China
Zhao, Weihong
;
Sun, Ru
;
Kakuda, Nakaya
- In:
Journal of business research : JBR
78
(
2017
),
pp. 261-267
Persistent link: https://www.econbiz.de/10011736356
Saved in:
7
Demand- and supply-side perspectives of city branding : a qualitative investigation
Hultman, Magnus
;
Yeboah-Banin, Abena A.
;
Formaniuk, Liam
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5153-5157
Persistent link: https://www.econbiz.de/10011589184
Saved in:
8
City branding : a facilitating framework for stressed satellite cities
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10009720391
Saved in:
9
Designing advertising campaigns for destinations with mixed images : using visitor campaign goal messages to motivate visitors
Min, Kyeong Sam
;
Martin, Drew
;
Jung, Jae Min
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 759-764
Persistent link: https://www.econbiz.de/10009740458
Saved in:
10
Storytelling research of consumers' self-reports of urban tourism experiences in China
Hsu, Shih-yun
;
Dehuang, Ning
;
Woodside, Arch G.
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1223-1254
Persistent link: https://www.econbiz.de/10003900739
Saved in:
11
Antecedents of residents' city brand attitudes
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 362-367
Persistent link: https://www.econbiz.de/10003840065
Saved in:
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