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isPartOf:"Journal of business research : JBR"
~subject:"Social Web"
~person:"Wallpach, Sylvia von"
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An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1505-1515
Persistent link: https://www.econbiz.de/10009757055
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