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type_genre:"Aufsatz im Buch"
~subject:"Data protection"
~subject:"Digitization"
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Search: subject_exact:"Statistische Daten"
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45
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Big data marketing strategies for superior customer experience
1
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Fortschritte der informationellen Infrastruktur in Deutschland : Festschrift für Johann Hahlen zum 65. Geburtstag und Hans-Jürgen Krupp zum 75. Geburtstag
1
Handwörterbuch zur Gesellschaft Deutschlands ; Bd. 1
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Innovative strategic planning and international collaboration for the mitigation of global crises
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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New perspectives and possibilities in strategic management in the 21st century : between tradition and modernity
1
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The Routledge companion to anthropology and business
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Verwaltung, Informationstechnik & Management : Festschrift für Heinrich Reinermann zum 80. Geburtstag
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ECONIS (ZBW)
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1
Bibliometric analysis of personal data, user privacy, and personal data market(s)
Bagwan, Faheem Salim
;
Díaz Garrido, Eloisa
- In:
Big data marketing strategies for superior customer …
,
(pp. 100-130)
.
2023
Persistent link: https://www.econbiz.de/10014365881
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2
Navigating the GDPR compliance conundrum : analyzing public blockchain systems and personal data protection rights
Bag, Akash
;
Kadiyan, Sanskriti
;
Newton, Sujata
; …
- In:
New perspectives and possibilities in strategic …
,
(pp. 168-194)
.
2023
Persistent link: https://www.econbiz.de/10014339660
Saved in:
3
Human digital transformation readiness : integrate data into the mindset and decision-making processes
Novotný, Ota
;
Potančok, Martin
;
Krajčík, Vladimír
- In:
Innovative strategic planning and international …
,
(pp. 16-30)
.
2022
Persistent link: https://www.econbiz.de/10012814085
Saved in:
4
Crafting SME business model for international expansion with data-driven services
Eriksson, Taina
;
Heikkilä, Marikka
;
Nummela, Niina
- In:
Business models and firm internationalisation
,
(pp. 137-151)
.
2022
Persistent link: https://www.econbiz.de/10012872734
Saved in:
5
Managerial work with digitalization : a multi-sited ethnographic approach to data and data-driven management in practice
Plesner, Ursula
;
Justesen, Lise
- In:
The Routledge companion to anthropology and business
,
(pp. 258-277)
.
2021
Persistent link: https://www.econbiz.de/10012264434
Saved in:
6
Proactive marketing decision-making in digitalization age : how can data-based methodologies help to marketing research?
Pinarbasi, Fatih
- In:
Management strategies to survive in a competitive …
,
(pp. 401-412)
.
2021
Persistent link: https://www.econbiz.de/10012591889
Saved in:
7
Ethical issues of data tracking and analytics
Joy, Aishwarya
;
Stahl, Tyler
;
Mohnike, Caitlin
;
Jirage, …
- In:
Innovation management in the intelligent world : cases …
,
(pp. 81-97)
.
2020
Persistent link: https://www.econbiz.de/10012406096
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8
Mythos Big Data : Klärung eines strategischen Potenzials
Ludwig, Laura
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 349-370)
.
2020
Persistent link: https://www.econbiz.de/10012293152
Saved in:
9
Datenökonomie braucht einen offenen Markt
Grün, Oliver
-
2018
Persistent link: https://www.econbiz.de/10011913548
Saved in:
10
Von Daten zu Informationen
Eichhorn, Peter
- In:
Verwaltung, Informationstechnik & Management : …
,
(pp. 81-86)
.
2017
Persistent link: https://www.econbiz.de/10011614383
Saved in:
11
Datenzugang und Datenschutz
Huschka, Denis
;
Wagner, Gert G.
-
2012
Persistent link: https://www.econbiz.de/10011649253
Saved in:
12
Statistik und Datenschutz
Schaar, Peter
- In:
Fortschritte der informationellen Infrastruktur in …
,
(pp. 299-309)
.
2008
Persistent link: https://www.econbiz.de/10003783509
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