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person:"Moore, Michael J."
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Moore, Michael J.
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The profit impact of marketing strategy project : retrospect and prospects
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ECONIS (ZBW)
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The profit impact of marketing strategy project : retrospect and prospects
Farris, Paul W.
(
contributor
);
Moore, Michael J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003884112
Saved in:
2
PIMS in the new millennium : how PIMS might be different tomorrow
Farris, Paul W.
;
Moore, Michael J.
;
Roberts, Keith
- In:
The profit impact of marketing strategy project : …
,
(pp. 272-286)
.
2009
Persistent link: https://www.econbiz.de/10003927406
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