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~subject:"USA"
~person:"Baker, Thomas L."
~person:"Bei, Lien-ti"
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Consumer behaviour
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Baker, Thomas L.
Bei, Lien-ti
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Journal of marketing theory and practice
1
Psychology & marketing
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ECONIS (ZBW)
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From Gucci to green bags : conspicuous consumption as a signal for pro-social behavior
Johnson, Catherine M.
;
Tariq, Ayesha
;
Baker, Thomas L.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011951433
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2
Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng
;
Bei, Lien-ti
;
Chu, Chia-hsien
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
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