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subject:"Brand image"
~accessRights:"restricted"
~person:"Phau, Ian"
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Brand image
Luxury goods
16
Luxusgüter
16
Consumer behaviour
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Brand management
12
Markenführung
12
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luxury branding
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Phau, Ian
Valette-Florence, Pierre
5
Park, Jungkun
4
Aiello, Gaetano
3
Atwal, Glyn
3
Cui, Annie Peng
3
Heine, Klaus
3
Hudders, Liselot
3
Hyun, Hyowon
3
Jain, Sheetal
3
Kim, Hye-yŏng
3
Ko, Eunju
3
Powell, Shaun M.
3
Purohit, Sonal
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Shimul, Anwar Sadat
3
Aeberhard, Marc
2
Ahn, Jiseon
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Amatulli, Cesare
2
Bashir, Irfan
2
Bian, Xuemei
2
Chandon, Jean-Louis
2
Cho, Eunjoo
2
Conrady, Roland
2
Cude, Brenda J.
2
Dion, Delphine
2
Donvito, Raffaele
2
Eastman, Jacqueline Kilsheimer
2
Fazili, Asif Iqbal
2
Godey, Bruno
2
Grace, Debra
2
Guido, Gianluigi
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Guzman, Francisco
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Husain, Rehan
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Hyun, Sunghyup Sean
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Jain, Varsha
2
Jiang, Ling
2
Kang, Juhee
2
Kaufmann, Hans Rüdiger
2
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Journal of fashion marketing and management
2
The journal of brand management : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
1
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1
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
2
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
3
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
4
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
5
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
6
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
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