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~isPartOf:"Journal of promotion management : JPM"
~subject:"stereotypical advertising polysemy"
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Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu
;
Wu, Jun
;
Brown, Ulysses J., III.
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
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