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Search: subject_exact:"Stereotyp"
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Werbung
Stereotyp
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Springer Fachmedien Wiesbaden
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Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
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Europäische Kulturen in der Wirtschaftskommunikation
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Journal of consumer behaviour
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ECONIS (ZBW)
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Femvertising or femwashing? : women's perceptions of authenticity
Hainneville, Valentine
;
Guèvremont, Amélie
;
Robinot, …
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 933-941
Persistent link: https://www.econbiz.de/10014326277
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2
Stereotype in Marketing und Werbung : interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen
Janich, Nina
(
ed.
)
-
Stereotypen und Wissensrepräsentationen in Marketing …
-
2019
Persistent link: https://www.econbiz.de/10013432118
Saved in:
3
Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu
;
Wu, Jun
;
Brown, Ulysses J., III.
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
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