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~person:"Tyler, B. David"
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Tyler, B. David
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Journal of advertising research
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Journal of sport management : the official journal of the North American Society of Sport Management
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Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
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2
Prioritizing sponsorship resources in formula one racing : a longitudinal analysis
Cobbs, Joe
;
Tyler, B. David
;
Jensen, Jonathan A.
;
Chan, …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011669269
Saved in:
3
The formula one Australian Grand Prix : exploring the triple bottom line
Fairley, Sheranne
;
Tyler, B. David
;
Kellett, Pamm
; …
- In:
Sport management review
14
(
2011
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10009160475
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