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subject:"Toy industry"
~subject:"Beziehungsmarketing"
~isPartOf:"International management : cross-boundary challenges"
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LEGO: moving from a multi-local toy manufacturer to a global brand company
Brandi, Søren
;
Stecher, Robbert Nickolaj
- In:
International management : cross-boundary challenges
,
(pp. 412-423)
.
2003
Persistent link: https://www.econbiz.de/10001800162
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