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Handelsmarke
6
Store brand
6
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
3
Retail trade
3
Beziehungsmarketing
2
Business cycle
2
Konjunktur
2
Lieferantenmanagement
2
Relationship marketing
2
Supplier relationship management
2
private label
2
private labels
2
retailing
2
Brand
1
Brand management
1
Category Management
1
Category management
1
Consumer goods
1
Consumer goods marketing
1
Distribution channel
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Food retailing
1
Food trade
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Konsumgüter
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Konsumgütermarketing
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Lebensmitteleinzelhandel
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Lebensmittelhandel
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Markenartikel
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Markenführung
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Marketing management
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Marketingmanagement
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Private consumption
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Privater Konsum
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Schock
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Shock
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business cycle
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Dekimpe, Marnik G.
2
Steenkamp, Jan-Benedict E. M.
2
Ailawadi, Kusum L.
1
Alan, Yasin
1
Cramer, Johannes
1
Deleersnyder, Barbara
1
Dotson, Jeffrey P.
1
Eisenbeiß, Maik
1
Geyskens, Inge
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Hoyer, Wayne D.
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Koschate-Fischer, Nicole
1
Kurtuluş, Mümin
1
Lamey, Lien
1
Pauwels, Koen
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Reinartz, Werner J.
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Scholdra, Thomas P.
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Ter Braak, Anne
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Wichmann, Julian R. K.
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Journal of marketing
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
SpringerLink / Bücher
21
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
14
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
Journal of agricultural & food industrial organization
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Springer Proceedings in Business and Economics
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
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ECONIS (ZBW)
6
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1
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
2
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
3
Moderating effects of the relationship between private label share and store loyalty
Koschate-Fischer, Nicole
;
Cramer, Johannes
;
Hoyer, Wayne D.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010345571
Saved in:
4
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Saved in:
5
The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
Saved in:
6
Private-label use and store loyalty
Ailawadi, Kusum L.
;
Pauwels, Koen
;
Steenkamp, …
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003782390
Saved in:
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