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~subject:"Pricing strategy"
~person:"Amrouche, Nawel"
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Pricing strategy
Game theory
4
Handelsmarke
4
Spieltheorie
4
Store brand
4
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Einzelhandelspreis
2
Preismanagement
2
Retail price
2
Advertising
1
Competition
1
Competitive advantage
1
Consumer behaviour
1
Distribution channel
1
Einzelhandel
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
National advertising
1
Online retailing
1
Online-Handel
1
Pricing
1
Private labels
1
Product labelling
1
Retail trade
1
Revenue sharing
1
Theorie
1
Theory
1
USA
1
United States
1
Vertriebsweg
1
Warenkennzeichnung
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Werbung
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Wettbewerb
1
Wettbewerbsvorteil
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game theory
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pricing strategies
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Amrouche, Nawel
Réquillart, Vincent
5
Karray, Salma
4
Bontems, Philipe
3
Boyle, Peter J.
3
Martín Herrán, Guiomar
3
Olbrich, Rainer
3
Paha, Johannes
3
Abril Barrie, Carmen
2
Bontemps, Christophe
2
Caprice, Stéphane
2
Choi, Seung-chan
2
Chung, Hwan
2
Duan, Yongrui
2
González-Benito, Óscar
2
Jansen, Hans Christian
2
Lee, Eunkyu
2
Ma, Meilin
2
Martos-Partal, Mercedes
2
Orozco, Valérie
2
Sethuraman, Raj
2
Siebert, Ralph
2
Volpe, Richard
2
Agarwal, Dhruv
1
Ahlert, Dieter
1
Alan, Yasin
1
Amaldoss, Wilfred
1
Anis, Aslam H.
1
Anselmsson, Johan
1
Arce-Urriza, Marta
1
Baumgartner, Bernhard
1
Bauner, Christoph
1
Ben Rhouma, Tarek
1
Beneke, Justin
1
Bergès, Fabian
1
Bergès-Sennou, Fabian
1
Bhattacharya, Sonali
1
Bittmann, Thomas
1
Bondesson, Niklas Vestman
1
Bonnet, Céline
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International journal of production economics
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
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ECONIS (ZBW)
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Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
International journal of production economics
166
(
2015
),
pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
Saved in:
2
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
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