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~subject:"Pricing strategy"
~person:"Amrouche, Nawel"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
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Pricing strategy
Brand
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Brand management
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Consumer behaviour
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Einzelhandel
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Marketingmanagement
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Product labelling
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Retail price
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Retail trade
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game theory
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pricing strategies
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private labels
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Amrouche, Nawel
Abril Barrie, Carmen
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Zaccour, Georges
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Journal of marketing channels : ... distribution systems, strategy, and management
International journal of production economics
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Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
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