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person:"Dawes, John"
~subject:"Brand image"
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Brand image
Handelsmarke
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Dawes, John
Diallo, Mbaye Fall
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Lévy Mangin, Jean-Pierre
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Australasian marketing journal
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Journal of business research : JBR
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The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
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2
Analyzing the intensity of private label competition across retailers
Dawes, John
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 60-66
Persistent link: https://www.econbiz.de/10009720388
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