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subject:"Schätzung"
~person:"Rubio Benito, Natalia"
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Schätzung
Store brand
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Handelsmarke
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Consumer behaviour
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Rubio Benito, Natalia
Greenhalgh, Christine
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European journal of marketing : EJM
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Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
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