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~isPartOf:"Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]"
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Ladengestaltung
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Store design
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Aromastoff
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Dienstleistungsmarketing
1
Einkaufsverhalten
1
Flavour
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Kaufentscheidung
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Girard, Anna
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Luck, Michael
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
Journal of retailing and consumer services
70
Journal of retailing
27
International journal of retail & distribution management
26
Journal of business research : JBR
25
The international review of retail, distribution and consumer research
24
Psychology & marketing
11
International journal of hospitality management
8
International journal of retail and distribution management
7
Journal of marketing
7
Marketing : ZFP ; journal of research and management
7
The journal of services marketing
7
European journal of marketing : EJM
6
Handelsforschung
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of fashion marketing and management
6
The service industries journal
6
Working paper / European Institute for Advanced Studies in Management
6
European journal of operational research : EJOR
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Visual merchandising : the image of selling
5
Journal of advertising research
4
Journal of consumer behaviour : an international research review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing research : JMR
4
Journal of strategic marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Omega : the international journal of management science
4
Reihe Werbepraxis
4
Review of marketing research
4
Asia Pacific journal of marketing and logistics
3
European retail research
3
Events und Erlebnis : Stand und Perspektiven der Eventforschung
3
International Journal of Retail & Distribution Management
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
The IUP journal of marketing management : IJMM
3
Advanced technologies management for retailing : frameworks and cases
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ECONIS (ZBW)
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Langfristiger Einsatz von (Raum-)Düften bei Dienstleistern : eine kritische Diskussion
Girard, Anna
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 35-64)
.
2015
Persistent link: https://www.econbiz.de/10010469032
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Wenn sich fremde Konsumenten am POS zu nahe kommen : der Einfluss der räumlichen Distanz auf die Aufenthaltsdauer
Luck, Michael
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 1-33)
.
2015
Persistent link: https://www.econbiz.de/10010469033
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