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~type_genre:"Aufsatz im Buch"
~subject:"Retail marketing"
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Retail marketing
Ladengestaltung
64
Store design
64
Einzelhandel
19
Retail trade
19
Consumer behaviour
18
Konsumentenverhalten
18
Deutschland
13
Germany
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Ladengeschäft
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Retail outlet
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Beziehungsmarketing
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Online retailing
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Economic history
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Event-Marketing
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Theorie
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United States
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Wirtschaftsgeschichte
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Advertising effects
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Einzelhandelsstandort
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Food retailing
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Multichannel strategy
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Multikanalvertrieb
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Werbewirkung
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Bank
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Brand management
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Handel
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Renko, Sanda
2
Eitner, Carolin
1
Hofmann, Stefanie
1
Kircova, Ibrahim
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König, Sophie
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Vignali, Gianpaolo
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Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Globalization & transition : case studies in economical and socio-political perspectives
1
Handbook of research on retailer-consumer relationship development
1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
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ECONIS (ZBW)
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QR-Codes an Schaufenstern und Fassaden im stationären Einzelhandel : eine Bestandsaufnahme in zwei Städten
Schröder, Hendrik
;
Hofmann, Stefanie
;
König, Sophie
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 261-275)
.
2015
Persistent link: https://www.econbiz.de/10011308001
Saved in:
2
Atmosphere as a store communication tool
Renko, Sanda
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 239-257)
.
2014
Persistent link: https://www.econbiz.de/10010379300
Saved in:
3
Wie der Einzelhandel neue Kundengruppen gewinnen und halten kann
Eitner, Carolin
- In:
Best Practice Modelle im 55plus Marketing : bewährte …
,
(pp. 277-288)
.
2011
Persistent link: https://www.econbiz.de/10008669912
Saved in:
4
The meaning of store image and store atmosphere in the store choice process
Renko, Sanda
;
Vignali, Gianpaolo
- In:
International Customer Behaviour and Retailing Research …
,
(pp. 61-71)
.
2006
Persistent link: https://www.econbiz.de/10003280090
Saved in:
5
Marketing perspective of visual merchandising : implications for global retailers
Kircova, Ibrahim
- In:
Globalization & transition : case studies in economical …
,
(pp. 77-90)
.
2005
Persistent link: https://www.econbiz.de/10003261458
Saved in:
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