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isPartOf:"Qualitative market research : an international journal"
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Narrative Methode
7
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4
Konsumentenverhalten
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Market research
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Marktforschung
3
Advertising
1
Advertising effectiveness
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Advertising effects
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Bibliometrics
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Bibliometrie
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Brand management
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Companiy renaming
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Company rebranding
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Criticism
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Dienstleistungsqualität
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Digital storytelling
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Eastern Europe
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Food retailing
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Juntunen, Mari
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Kniazeva, Maria
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Martin, Drew
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Qualitative market research : an international journal
Journal of organizational change management
30
Journal of business research : JBR
28
Journal of Organizational Change Management
19
Springer eBook Collection
19
Human relations
17
Journal of vocational behavior
17
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
17
SpringerLink / Bücher
16
Management learning : the journal for managerial and organizational learning
15
Organization : the critical journal of organization, theory and society
15
Qualitative research in organizations and management : an international journal
15
Journal of business ethics : JOBE
12
Journal of strategic marketing
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
Human relations : towards the integration of the social sciences
11
Academy of Management journal : AMJ
10
History of political economy
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Untold stories in organizations
10
Business horizons
9
Journal of customer behaviour
9
Management communication quarterly : an international journal
9
The journal of brand management : an international journal
9
The journal of management development
9
Business history
8
Discussion papers / CEPR
8
Journal of Management Development
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Leadership
8
Strategic Direction
8
The Academy of Management review : AMR
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Entrepreneurship and regional development : an international journal
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Industrial and Commercial Training
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Journal of Business Strategy
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Journal of business venturing
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Journal of marketing management : MM
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Organizational research methods : ORM
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1
The effects of video storytelling advertising on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir
;
Bouzaabia, Rym
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
Saved in:
2
Eastern spirituality in the western marketplace
Kniazeva, Maria
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10011497254
Saved in:
3
Interpretative narrative process research approach to corporate renaming
Juntunen, Mari
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 112-127
Persistent link: https://www.econbiz.de/10010348872
Saved in:
4
What can phenomenology offer the consumer? : marketing research as philosophical, method conceptual
Wilson, Tony
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 230-241
Persistent link: https://www.econbiz.de/10009573221
Saved in:
5
Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
Saved in:
6
Lexicon Rethoricae: the narrative theory of Kenneth Burke and its application to marketing
Hershey, Lewis
;
Branch, John
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 174-187
Persistent link: https://www.econbiz.de/10009153384
Saved in:
7
Narratives and metaphors in service development
Helkkula, Anu
;
Pihlström, Minna
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10008688962
Saved in:
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