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~person:"Lenney, Peter"
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Key account management
3
Key-Account-Management
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Lenney, Peter
Zupancic, Dirk
12
Ivens, Björn Sven
11
Pardo, Catherine
11
Sieck, Hartmut
10
Belz, Christian
9
Cheverton, Peter
9
Müllner, Markus
9
Homburg, Christian
7
Jensen, Ove
7
Ryals, Lynette J.
7
Senn, Christoph
7
Tzempelikos, Nektarios
7
Wilson, Kevin
7
Yip, George S.
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Gounaris, Spiros
6
Niersbach, Barbara
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Woodburn, Diana
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Salojärvi, Hanna
5
Schlüter, Andrea
5
Davies, Iain A.
4
Guenzi, Paolo
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Guesalaga, Rodrigo
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Heinrich, Stephan
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Lacoste, Sylvie
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Ojasalo, Jukka
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Richards, Keith A.
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Schiele, Holger
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Sidow, Hans D.
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Wengler, Stefan
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Al-Husan, Faten Baddar
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Dekker, David J.
3
Droll, Mathias
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Jones, Eli
3
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Working papers / Lancaster University Management School
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ECONIS (ZBW)
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The reflexive turn in key account management : beyond formal and post-bureaucratic prescriptions
Vanharanta, Markus
;
Gilchrist, Alan J. P.
;
Pressey, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2071-2104
Persistent link: https://www.econbiz.de/10010461805
Saved in:
2
Sales and marketing resistance to key account management implementation : an ethnographic investigation
Pressey, Andrew D.
;
Gilchrist, Alan J. P.
;
Lenney, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1157-1171
Persistent link: https://www.econbiz.de/10010439586
Saved in:
3
A participatory action research study of key account management changes
Lenney, Peter
(
contributor
);
Easton, Geoff
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003419109
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