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~subject:"Internationales Marketing"
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Search: subject_exact:"Strategic account management"
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Internationales Marketing
Key account management
371
Key-Account-Management
369
Relationship marketing
95
Beziehungsmarketing
94
Lieferantenmanagement
80
Supplier relationship management
80
Kundengruppenmanagement
74
Theorie
45
Theory
45
Strategisches Management
36
Deutschland
35
Germany
35
Strategic management
33
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27
United States
27
B-to-B-Marketing
26
Business-to-business marketing
26
Kundenwert
26
Verkauf
26
Multinationales Unternehmen
25
Customer value
24
Transnational corporation
24
Selling
21
Physical distribution
20
Vertrieb
20
Erfolgsfaktor
18
Salespeople
18
Success factor
18
Verkaufspersonal
18
Accounting
17
Rechnungswesen
17
Kundenanalyse
15
Marketing management
14
Marketingmanagement
14
Betriebliche Wertschöpfung
13
Customer analysis
13
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13
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13
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Hennessey, H. David
2
Jean, Ruey-Jer Bryan
2
Shi, Linda Hui
2
Amin, Mohammad Sakif
1
Dabić, Marina
1
Gao, Tao
1
Gao, Tao Tony
1
Griffith, David A.
1
Hughes, Douglas E.
1
Ivens, Björn Sven
1
Jeannet, Jean-Pierre
1
Kadam, Nayan
1
Kiessling, Timothy
1
Kim, Daekwan
1
Lew, Yong Kyu
1
Lindner, Detlev
1
Lockau, Ina
1
Müllner, Markus
1
Niersbach, Barbara
1
Richards, Keith A.
1
Schrock, Wyatt A.
1
Senn, Christoph
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Shi, Linda H.
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Strunkmann-Meister, Patrick
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Thoma, Axel
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Journal of international marketing
2
Duisburger betriebswirtschaftliche Schriften
1
Financial times handbook of management
1
International business review : the official journal of the European International Business Academy
1
International marketing in rapidly changing environments
1
International marketing review
1
Journal of business strategy
1
Management international review : mir ; journal of international business
1
Reihe: Produktionswirtschaft und Industriebetriebslehre
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
15
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1
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
2
On the nature of international sales and sales management research : a social network-analytic perspective
Schrock, Wyatt A.
;
Zhao, Yanhui
;
Richards, Keith A.
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011936237
Saved in:
3
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
Saved in:
4
Drivers and performance implications of international key account management capability
Jean, Ruey-Jer Bryan
;
Sinkovics, Rudolf R.
;
Kim, Daekwan
; …
- In:
International business review : the official journal of …
24
(
2015
)
4
,
pp. 543-555
Persistent link: https://www.econbiz.de/10011316457
Saved in:
5
Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
Saved in:
6
An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer-supplier relationships
Jean, Ruey-Jer Bryan
- In:
International marketing in rapidly changing environments
,
(pp. 25-41)
.
2013
Persistent link: https://www.econbiz.de/10010204819
Saved in:
7
Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management
Griffith, David A.
;
Kiessling, Timothy
;
Dabić, Marina
- In:
International marketing review
29
(
2012
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10009661277
Saved in:
8
Dealing with market dynamism : the role of reconfiguration in global account management
Shi, Linda H.
;
Wu, Fang
- In:
Management international review : mir ; journal of …
51
(
2011
)
5
,
pp. 635-663
Persistent link: https://www.econbiz.de/10009311018
Saved in:
9
How do multinational suppliers formulate mechanisms of global account coordination? : an integrative framework and empirical study
Gao, Tao Tony
;
Shi, Linda Hui
- In:
Journal of international marketing
19
(
2011
)
4
,
pp. 61-87
Persistent link: https://www.econbiz.de/10009412151
Saved in:
10
Sustaining high-performance global account management : a model and test of a global change capability
Thoma, Axel
-
2009
Persistent link: https://www.econbiz.de/10003953567
Saved in:
11
Profitables Wachstum im internationalen Großkundenvertrieb der Automobilindustrie
Strunkmann-Meister, Patrick
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002734182
Saved in:
12
Global account management
Hennessey, H. David
- In:
Financial times handbook of management
,
(pp. 716-720)
.
2004
Persistent link: https://www.econbiz.de/10002756175
Saved in:
13
Global account management : creating value
Hennessey, H. David
;
Jeannet, Jean-Pierre
-
2003
Persistent link: https://www.econbiz.de/10001759891
Saved in:
14
Leistungen für International Key Accounts auf Industriegütermärkten
Müllner, Markus
-
2002
Persistent link: https://www.econbiz.de/10001658530
Saved in:
15
Organisation des Global-Account-Management im Industriegütersektor
Lockau, Ina
-
2000
Persistent link: https://www.econbiz.de/10001513271
Saved in:
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