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subject:"Marketingmanagement"
~person:"Parnell, John A."
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International journal of business and emerging markets : IJBEM
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Beyond market strategies : political and social dynamics of firm strategy and performance in Ghana
Parnell, John A.
;
Mensah, Edwin C.
;
Oppong, Derek
- In:
International journal of business and emerging markets …
11
(
2019
)
4
,
pp. 368-397
Persistent link: https://www.econbiz.de/10012209055
Saved in:
2
Market orientation, strategy and revenue growth in the Turkish hotel industry
Köseoglu, Mehmet Ali
;
Parnell, John A.
;
Doyle, James D.
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 1099-1116
Persistent link: https://www.econbiz.de/10011409878
Saved in:
3
Competitive strategy and performance in Southern Ghana
Parnell, John A.
;
Spillan, John E.
;
Mensah, Edwin C.
- In:
International journal of management & enterprise …
13
(
2014
)
2
,
pp. 109-129
Persistent link: https://www.econbiz.de/10010484997
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