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subject:"Marketingmanagement"
~source:"econis"
~person:"Dadzie, Kofi Q."
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Dadzie, Kofi Q.
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Contemporary issues and prospects in business development in Africa : celebrating the 20th anniversary of the Journal of African Business
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Journal of African business
1
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ECONIS (ZBW)
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The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
- In:
Contemporary issues and prospects in business …
,
(pp. 52-69)
.
2020
Persistent link: https://www.econbiz.de/10012136026
Saved in:
2
The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
- In:
Journal of African business
20
(
2019
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10012180386
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