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~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Virales Marketing"
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Evaluation context's role in driving positive word-of-mouth intentions
Wien, Anders Hauge
;
Olsen, Svein O.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 504-513
Persistent link: https://www.econbiz.de/10009690918
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