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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of business research : JBR"
~subject:"Virales Marketing"
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Search: subject_exact:"Structural equation model"
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Virales Marketing
Structural equation model
91
Strukturgleichungsmodell
90
Structural equation modeling
28
Consumer behaviour
25
Konsumentenverhalten
25
Firm performance
14
Unternehmenserfolg
14
Partial least squares
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Partielle kleinste Quadrate
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USA
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United States
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Beziehungsmarketing
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Innovation
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Innovation management
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Innovationsmanagement
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Relationship marketing
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Brand management
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Customer satisfaction
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Estimation theory
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Kleinste-Quadrate-Methode
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Kundenzufriedenheit
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Least squares method
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Markenführung
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Schätztheorie
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Brand image
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Corporate Social Responsibility
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Corporate social responsibility
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Entrepreneurship
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KMU
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Lernende Organisation
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Markenimage
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Dhir, Amandeep
1
Golob, Urša
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Kaur, Puneet
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Olsen, Svein O.
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Scuotto, Veronica
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Talwar, Shalini
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
4
International journal of electronic business : IJEB
3
International journal of services technology and management
2
Journal of electronic commerce research : JECR
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
Business & society
1
Customer engagement marketing
1
Economic research
1
Electronic commerce research and applications
1
Enlightening tourism : ET ; a pathmaking journal
1
European journal of marketing : EJM
1
International journal of business competition and growth : IJBCG
1
International journal of commerce and management
1
International journal of economics and business research : IJEBR
1
International journal of management and economics
1
International journal of quality and service sciences
1
International journal of services and operations management
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International journal of technology marketing : IJTMkt
1
Journal of advertising research
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of intellectual capital
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Journal of management information systems : JMIS
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Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Paradigm : the journal of Institute of Management Technology
1
Services marketing quarterly
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
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Barriers and paradoxical recommendation behaviour in online to offline (O2O) services : a convergent mixed-method study
Talwar, Shalini
;
Dhir, Amandeep
;
Scuotto, Veronica
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 25-39
Persistent link: https://www.econbiz.de/10012544924
Saved in:
2
The role of consumer-brand identification in building brand relationships
Tuškej, Urška
;
Golob, Urša
;
Podnar, Klement
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 53-59
Persistent link: https://www.econbiz.de/10009720389
Saved in:
3
Evaluation context's role in driving positive word-of-mouth intentions
Wien, Anders Hauge
;
Olsen, Svein O.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 504-513
Persistent link: https://www.econbiz.de/10009690918
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