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~isPartOf:"Journal of marketing theory and practice"
~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Structural equation model
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Strukturgleichungsmodell
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Journal of marketing theory and practice
Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Exploring determinants and effects of shared responsibility in service exchanges
Sierra, Jeremy J.
;
Heiser, Robert S.
;
McQuitty, Shaun
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10003827791
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