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~type_genre:"Fallstudie"
~subject:"Social Web"
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Social media marketing in tourism education : insights into the development and value of a social network site for a higher education institution in tourism
Zehrer, Anita
;
Grabmüller, Alice
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009580676
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2
Exploring the impact of Web 2.0 on knowledge management
Bebensee, Thomas
;
Helms, Remko
;
Spruit, Marco René
- In:
Knowledge management 2.0 : organizational models and …
,
(pp. 17-43)
.
2012
Persistent link: https://www.econbiz.de/10009376003
Saved in:
3
Exploration of multi-cultural teaching and learning in a collaborative virtual environment
Telli Yamamoto, Gonca
;
Featherstone, Michael D.
; …
- In:
Cases on innovations in educational marketing : …
,
(pp. 295-312)
.
2011
Persistent link: https://www.econbiz.de/10009406205
Saved in:
4
Social networking as an admission tool : a case study in success
Hayes, Thomas J.
;
Ruschman, Doug
;
Walker, Mary M.
- In:
Journal of marketing for higher education
19
(
2009
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003946591
Saved in:
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