Zhao, BaoChun; Xu, ShanShan - In: Journal of Business Ethics 113 (2013) 3, pp. 475-488
This study explores the relationship between individual birthplace [rural birthplace (RB) and urban birthplace (UB)] and consumer unethical behavior (CUB). As a result, CUB is verified to closely relate to individual birthplace, and those new urban residents with RB are found to behave more...