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subject:"Konsumentenverhalten"
~person:"Aribarg, Anocha"
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Konsumentenverhalten
Category Management
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Category management
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Consumer behaviour
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Substitute goods
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Substitutionsgüter
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Aribarg, Anocha
Uhlig, Harald
13
Xie, Taojun
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Krueger, Dirk
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Jaffe, Adam B.
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Category-based screening in choice of complementary products
Aribarg, Anocha
;
Foutz, Natasha Zhang
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 518-530
Persistent link: https://www.econbiz.de/10003872332
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