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~person:"Jansen, Bernard J."
~isPartOf:"International journal of electronic commerce : IJEC"
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Internet marketing
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Online-Marketing
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Suchmaschine
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Advertising campaigns
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Advertising effects
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Advertising planning
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Auction theory
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Auktionstheorie
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budget planning decision analysis
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online advertising
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operations research in marketing
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optimal control
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Jansen, Bernard J.
Asdemir, Kursad
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Bijmolt, Tammo H. A.
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Dinev, Tamara
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Dong, Xiaojing
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Hu, Qing
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Klapper, Daniel
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Leeflang, Peter
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Luo, Xueming
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Mahdian, Mohammad
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Midha, Vishal
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Qin, Rui
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Shi, Savannah Wei
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Sobel, Kate
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Song, Yiping
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Su, Bo-chiuan
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Tomak, Kerem
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Yahya, Moin A.
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Yang, Shuai
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Yang, Yanwu
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Yayla, Ali
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International journal of electronic commerce : IJEC
International journal of internet marketing and advertising : IJIMA
2
Decision support systems : DSS ; the international journal
1
Electronic commerce research and applications
1
International journal of electronic business
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
2
The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.
;
Sobel, Kate
;
Zhang, Mimi
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
Saved in:
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