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person:"Jansen, Bernard J."
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Jansen, Bernard J.
Zimmermann, Klaus F.
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Askitas, Nikos
19
Skiera, Bernd
14
Ghose, Anindya
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Jerath, Kinshuk
13
Sapi, Geza
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Penta, Antonio
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Pan, Bing
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Toubia, Olivier
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Cornière, Alexandre de
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International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Decision support systems : DSS ; the international journal
1
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1
International journal of electronic business
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
Conversion potential : a metric for evaluating search engine advertising performance
Jansen, Bernard J.
;
Clarke, Theresa B.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10011760760
Saved in:
2
Associating searching on search engines to subsequent searching on sites
Ortiz-Cordova, Adan
;
Jansen, Bernard J.
- In:
International journal of information systems in the …
8
(
2016
)
2
,
pp. 30-43
Persistent link: https://www.econbiz.de/10011493856
Saved in:
3
Performance analysis of keyword advertising campaign using gender-brand effect of search queries
Mukherjee, Partha
;
Jansen, Bernard J.
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10011348327
Saved in:
4
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
5
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
6
Bidding of the buying funnel for sponsored search and keyword advertising
Jansen, Bernard J.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009295582
Saved in:
7
The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.
;
Sobel, Kate
;
Zhang, Mimi
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
Saved in:
8
Sponsored search: an overview of the concept, history, and technology
Jansen, Bernard J.
;
Mullen, Tracy
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10003717227
Saved in:
9
Investigating customer click through behaviour with integrated sponsored and nonsponsored results
Jansen, Bernard J.
;
Spink, Amanda
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10003812637
Saved in:
10
Factors relating to the decision to click on a sponsored link
Jansen, Bernard J.
;
Brown, Anna
;
Resnick, Marc
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10003665254
Saved in:
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