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~type_genre:"Case study"
~person:"Tuzovic, Sven"
~person:"Roulstone, Darren T."
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The Google Online Marketing Challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
-
2012
Persistent link: https://www.econbiz.de/10009575978
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2
Investor information demand : evidence from Google searches around earnings announcements
Drake, Michael S.
;
Roulstone, Darren T.
;
Thornock, Jacob R.
- In:
Journal of accounting research
50
(
2012
)
4
,
pp. 1001-1040
Persistent link: https://www.econbiz.de/10009611718
Saved in:
3
The Google online marketing challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
- In:
Cases on innovations in educational marketing : …
,
(pp. 46-65)
.
2011
Persistent link: https://www.econbiz.de/10009406231
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