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person:"Mau, Gunnar"
~subject:"Personality trait"
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Who "likes" brands? : exploring the characteristics of brand fans on Facebook
Rauschnabel, Philipp
;
Mau, Gunnar
;
Ivens, Björn Sven
- In:
The changing roles of advertising : [extended versions …
,
(pp. 43-54)
.
2013
Persistent link: https://www.econbiz.de/10009773060
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