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person:"Mau, Gunnar"
~subject:"Video game"
~person:"Guo, Xiaolong"
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Mau, Gunnar
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of hospitality marketing & management
1
Journal of revenue and pricing management
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Online cooperation mechanism : game analysis between a restaurant and a third-party website
Xu, Jingmei
;
Hu, Li
;
Guo, Xiaolong
;
Yan, Xia
- In:
Journal of revenue and pricing management
19
(
2020
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012297863
Saved in:
2
Examination of restaurants online pricing strategies : a game analytical approach
Guo, Xiaolong
;
Zheng, Xiabing
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 659-673
Persistent link: https://www.econbiz.de/10011754081
Saved in:
3
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
4
Spielend werben: Erfolgsfaktoren und Potenziale des In-game Advertising?
Mau, Gunnar
;
Palamartchouk, Ekaterina
;
Silberer, Günter
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 349-362
Persistent link: https://www.econbiz.de/10003818381
Saved in:
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