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Werbung
Search engine
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Suchmaschine
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Internet marketing
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Maillé, Patrick
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Schultz, Carsten D.
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Tuffin, Bruno
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Electronic commerce research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European journal of operational research : EJOR
5
Journal of business research : JBR
5
Quantitative marketing and economics : QME
5
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Electronic commerce research and applications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Marketing science
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The economic journal : the journal of the Royal Economic Society
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Department of Economics discussion paper series / University of Oxford
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European journal of marketing : EJM
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Information systems research : ISR
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International journal of electronic commerce : IJEC
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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NET Institute Working Paper
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Sloan working papers
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American economic journal : a journal of the American Economic Association
1
Birkbeck working papers in economics and finance : BWPEF
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CESifo Working Paper
1
CESifo working papers
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Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
1
Columbia Business School Research Paper
1
Cornell hospitality quarterly : CQ
1
Decision sciences : DS
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Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Tinbergen Institute
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Discussion papers / CEPR
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Economics letters
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Electronic markets : the international journal on networked business
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Enterprise : professional expertise distilled
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Forthcoming at Marketing Science
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Harvard Business School NOM Unit Working Paper
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information economics and policy : IEP
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The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
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Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
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