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~subject:"Werbung"
~subject:"Advertising effects"
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Werbung
Advertising effects
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Schultz, Carsten D.
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Electronic commerce research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Information systems research : ISR
8
International journal of electronic commerce : IJEC
8
Management science : journal of the Institute for Operations Research and the Management Sciences
6
European journal of operational research : EJOR
5
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Quantitative marketing and economics : QME
5
Discussion papers / CEPR
4
Electronic commerce research and applications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Journal of marketing research
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Journal of retailing
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The economic journal : the journal of the Royal Economic Society
3
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CESifo working papers
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Department of Economics discussion paper series / University of Oxford
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Discussion paper / Centre for Economic Policy Research
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European journal of marketing : EJM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
2
NET Institute Working Paper
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Sloan working papers
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SpringerLink / Bücher
2
Working papers / Harvard Business School, Division of Research
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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30-Minuten-Reihe
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American economic journal : a journal of the American Economic Association
1
Asia Pacific journal of marketing and logistics
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BSE working paper : working papers
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Barcelona GSE working paper series : working paper
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Birkbeck working papers in economics and finance : BWPEF
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The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
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2
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
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