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~subject:"Werbung"
~subject:"Auction theory"
~isPartOf:"Journal of retailing"
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Werbung
Auction theory
Internet marketing
5
Online-Marketing
5
Search engine
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Suchmaschine
5
Advertising effects
3
Werbewirkung
3
Advertising
2
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Abou Nabout, Nadia
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DeRoos, Nicolas
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Lilienthal, Markus
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Lu, Qiang
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Singh, Sonika
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Journal of retailing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
14
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Information systems research : ISR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Electronic commerce research and applications
5
European journal of operational research : EJOR
5
Journal of business research : JBR
5
Quantitative marketing and economics : QME
5
Discussion papers / CEPR
4
International journal of electronic commerce : IJEC
4
Working papers / TSE : WP
4
CESifo Working Paper
3
CESifo working papers
3
Electronic commerce research
3
Games and economic behavior
3
International journal of industrial organization
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
NET Institute Working Paper
3
The economic journal : the journal of the Royal Economic Society
3
Department of Economics discussion paper series / University of Oxford
2
European journal of marketing : EJM
2
Harvard Business School NOM Unit Working Paper
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
Johnson School Research Paper Series
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Operations research
2
Operations research letters
2
Sloan working papers
2
Working papers / Harvard Business School, Division of Research
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2011, Taipei, Taiwan, May 2, 2011, and TADA 2011, Barcelona, Spain, July 17, 2011 ; revised selected papers
1
American economic journal : a journal of the American Economic Association
1
BSE working paper : working papers
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
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