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source:"econis"
~isPartOf:"Electronic commerce research"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
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Search: subject_exact:"Suchmaschinentechnik"
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Search engine
14
Suchmaschine
14
Internet marketing
7
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6
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6
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4
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4
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Electronic commerce research
Discussion paper / Centre for Economic Policy Research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
CESifo working papers
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Electronic commerce research and applications
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International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
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International journal of internet marketing and advertising : IJIMA
10
International journal of industrial organization
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Leitfaden Online-Marketing ; [Bd. 1]
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essentials
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Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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SpringerLink / Bücher
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ECONIS (ZBW)
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1
A semantic transfer approach to keyword suggestion for search engine advertising
Zhang, Jin
;
Zhang, Jilong
;
Chen, George Guo-Qiang
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 921-947
Persistent link: https://www.econbiz.de/10014252038
Saved in:
2
Will data on internet queries predict the performance in the marketplace : an empirical study on online searches and IPO stock returns
Kang, Hyoung Goo
;
Bae, Kyounghun
;
Jung Ah Shin
;
Jeon, …
- In:
Electronic commerce research
21
(
2021
)
1
,
pp. 101-124
Persistent link: https://www.econbiz.de/10012543722
Saved in:
3
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
4
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
5
A large-scale field experiment to evaluate the effectiveness of paid search advertising
Coviello, Lorenzo
;
Genîzî, Ûrî
;
Götte, Lorenz
-
2017
Persistent link: https://www.econbiz.de/10011741631
Saved in:
6
A model of biased intermediation
Cornière, Alexandre de
;
Taylor, Greg
-
2016
Persistent link: https://www.econbiz.de/10011544594
Saved in:
7
A leverage theory of tying in two-sided markets
Choi, Jay Pil
;
Jeon, Doh-Shin
-
2016
Persistent link: https://www.econbiz.de/10011551063
Saved in:
8
The market for keywords
Eliaz, Kfir
;
Spiegler, Ran
-
2014
Persistent link: https://www.econbiz.de/10010341263
Saved in:
9
Strategic search diversion, product affiliation and platform competition
Hagiu, Andrei
;
Jullien, Bruno
-
2013
Persistent link: https://www.econbiz.de/10009745617
Saved in:
10
Sponsored search auctions : an overview of research with emphasis on game theoretic aspects
Maillé, Patrick
;
Markakis, Evangelos
;
Naldi, Maurizio
; …
- In:
Electronic commerce research
12
(
2012
)
3
,
pp. 265-300
Persistent link: https://www.econbiz.de/10009663939
Saved in:
11
Language, internet and platform competition : the case of search engine
Jeon, Doh-Shin
;
Jullien, Bruno
;
Klimenko, Mikhail M.
-
2012
Persistent link: https://www.econbiz.de/10009655149
Saved in:
12
User reactions to search engines logos : investigating brand knowledge of web search engines
Jansen, Bernhard J.
;
Zhang, Lu
;
Mattila, Anna S.
- In:
Electronic commerce research
12
(
2012
)
4
,
pp. 428-454
Persistent link: https://www.econbiz.de/10009675706
Saved in:
13
Economic growth and the design of search engines
Saint-Paul, Gilles
-
2009
Persistent link: https://www.econbiz.de/10003814423
Saved in:
14
Browsing databases with constraint hierarchies
Orman, Levent V.
- In:
Electronic commerce research
8
(
2008
)
1/2
,
pp. 29-56
Persistent link: https://www.econbiz.de/10003728117
Saved in:
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