//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Super Bowl"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
1
Empirical method
1
Empirische Methode
1
Markenimage
1
Sponsoring
1
Sponsorship
1
Sport event
1
Sportveranstaltung
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kim, Eunjin
1
Kwon, Eunseon
1
Ratneshwar, Srinivasan
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of sport management : the official journal of the North American Society of Sport Management
58
European Sport management quarterly : ESMQ
55
Journal of sports economics
45
Sport management review
39
International journal of sports marketing & sponsorship
28
International journal of sport management and marketing : IJSMM
27
Tourism management : research, policies, practice
27
International journal of sport finance
26
Sport marketing quarterly : preferred journal of the Sport Marketing Association
20
International journal of event and festival management
19
Journal of business research : JBR
15
Sport, Business and Management : an international journal ; SBM
15
SpringerLink / Bücher
15
Tourism management perspectives : TMP
14
Event- und Impaktforschung
11
European journal of operational research : EJOR
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Applied economics
9
Journal of travel and tourism marketing
9
Tourism economics : the business and finance of tourism and recreation
9
Applied economics letters
7
Asian economic policy review : AEPR
7
Springer eBook Collection
7
Journal of advertising research
6
Journal of destination marketing & management
6
Research
6
A modern guide to sports economics
4
Discussion paper / Centre for Economic Policy Research
4
Edward Elgar E-Book Archive
4
International journal of contemporary hospitality management
4
Journal of hospitality marketing & management
4
Behavioural sports economics : a research companion
3
International journal of advertising : the quarterly review of marketing communications
3
International review on public and non-profit marketing
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of vacation marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Managerial finance
3
Marketing intelligence & planning
3
Operations research letters
3
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand image congruence through sponsorship of sporting events : a reinquiry of Gwinner and Eaton (1999)
Kwon, Eunseon
;
Ratneshwar, Srinivasan
;
Kim, Eunjin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 130-138
Persistent link: https://www.econbiz.de/10011453905
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->