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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"European journal of marketing : EJM"
~subject:"Brand extension"
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Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
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