//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Madrigal, Robert"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Super Bowl"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Fernsehnutzung
1
Fernsehprogramm
1
Fernsehwerbung
1
Media effect
1
Medienwirkung
1
Psychology of advertising
1
Sport event
1
Sportveranstaltung
1
Television advertising
1
Television programme
1
Television usage
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Madrigal, Robert
Boo, Soyoung
2
Breiter Terry, Deborah
2
Busser, James A.
2
Hahm, Jeeyeon
2
Tasci, Asli DA
2
Abreu Novais, Margarida
1
Arcodia, Charles
1
Bee, Colleen C.
1
Blackford, Benjamin J.
1
Carlson, Jamie
1
Carlson, Les
1
Carrillat, François A.
1
Carruthers, Cynthia P.
1
Gentry, James W.
1
George, Richard
1
Hahn, Sabena S.
1
Harris, Eric G.
1
Harrison, Robert L.
1
Jeon, Hyeongjin
1
Kim, Eunjin
1
Kim, Myung-Ja
1
Kwon, Eunseon
1
Ladhari, Riadh
1
Lafferty, Barbara A.
1
Lee, Choong-Ki
1
Lee, Hoon
1
Lee, Jin-soo
1
Lyu, Seong Ok
1
Min, Chung-ki
1
Moorman, Marjolein
1
Morais, Duarte B.
1
Neijens, Peter C.
1
Nogawa, Haruo
1
Ok, Chihyung
1
Okayasu, Isao
1
Park, Kwangsoo
1
Park, Seunghyun
1
Petrick, James F.
1
Rahman, Mohammad M.
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of travel and tourism marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->