//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Netherlands"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Super Bowl"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Netherlands
Sport event
5
Sportveranstaltung
5
Fernsehwerbung
3
Television advertising
3
Advertising effects
2
Brand image
2
Markenimage
2
Sponsoring
2
Sponsorship
2
USA
2
United States
2
Werbewirkung
2
Brand extension
1
Empirical method
1
Empirische Methode
1
Fernsehnutzung
1
Fernsehprogramm
1
Football
1
Fußball
1
Gewalt
1
Humor
1
Markentransfer
1
Media effect
1
Medienwirkung
1
Niederlande
1
Psychology of advertising
1
Sportmarketing
1
Sports marketing
1
Television programme
1
Television usage
1
Violence
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Moorman, Marjolein
1
Neijens, Peter C.
1
Smit, Edith G.
1
Willemsen, Lotte M.
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
International journal of sports marketing & sponsorship
9
International journal of sport management and marketing : IJSMM
5
International journal of event and festival management
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of business research : JBR
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Tourism management : research, policies, practice
3
African journal of business and economic research : AJBER
2
European Sport management quarterly : ESMQ
2
International journal of contemporary hospitality management
2
Journal of hospitality marketing & management
2
Journal of sports economics
2
Project management journal : PMJ
2
Asia Pacific journal of marketing and logistics
1
CentER Discussion Paper Series
1
Consumer behavior review : CBR
1
Contemporary Cases Online Ser.
1
Department of Economics working paper
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper series / IZA
1
IZA Discussion Paper
1
Intellectual Property and Sports, ed by M Senftleben, J Poort, M van Eechoud, S van Gompel and N Helberger, Wolters Kluwer 2021, pp197-209
1
International Journal of Hospitality and Event Management
1
International entrepreneurship and management journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of entrepreneurship and small business : IJESB
1
International journal of sport finance
1
Journal of Islamic marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NHH Dept. of Business and Management Science Discussion Paper
1
Quantitative marketing and economics : QME
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->