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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"United States"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of sports economics
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of sport management and marketing : IJSMM
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Journal of sport management : the official journal of the North American Society of Sport Management
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International journal of sport finance
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Hamburg contemporary economic discussions
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International journal of sports marketing & sponsorship
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Journal of nonprofit & public sector marketing
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New horizons in the economics of sport
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The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
2
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
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