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~type:"article"
~subject:"Sports marketing"
~person:"Yoshida, Masayuki"
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Yoshida, Masayuki
Nufer, Gerd
8
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Journal of sport management : the official journal of the North American Society of Sport Management
2
European Sport management quarterly : ESMQ
1
Sport management review
1
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ECONIS (ZBW)
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Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
2
Leveraging sport events for sustainable sport participation : how schools contribute to sport development through events
Aizawa, Kurumi
;
Orr, Madeleine
;
Inoue, Yuhei
;
Nagazumi, Jin
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 662-682
Persistent link: https://www.econbiz.de/10014283267
Saved in:
3
Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Heere, Bob
;
Wear, Henry
;
Jones, Adam
;
Breitbarth, Tim
; …
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 506-517
Persistent link: https://www.econbiz.de/10012145788
Saved in:
4
Service quality at sporting events : is aesthetic quality a missing dimension?
Yoshida, Masayuki
;
James, Jeffrey D.
- In:
Sport management review
14
(
2011
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10008859169
Saved in:
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