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~subject:"Theorie"
~person:"Krishna, Aradhna"
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Krishna, Aradhna
Möser, Anke
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Brand-level effects of stockkeeping unit reductions
Zhang, Jie
;
Krishna, Aradhna
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 545-559
Persistent link: https://www.econbiz.de/10003569714
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Brand-level effects of SKU reductions ; Report No. 05-104
Zhang, Jie
;
Krishna, Aradhna
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 85-109
Persistent link: https://www.econbiz.de/10002830959
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