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~isPartOf:"Journal of business market management : jbm"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Palmatier, Robert W."
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Beziehungsmarketing
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Palmatier, Robert W.
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Journal of business market management : jbm
Journal of the Academy of Marketing Science
Journal of marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Journal of retailing
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Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.
;
Miao, C. Fred
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
Saved in:
2
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
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