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~isPartOf:"Journal of business market management : jbm"
~subject:"Markenführung"
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Markenführung
Lieferantenmanagement
27
Supplier relationship management
27
Beziehungsmarketing
6
Relationship marketing
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Theorie
5
Theory
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2003-2005
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Baumgarth, Carsten
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Bellenger, Danny N.
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Journal of business market management : jbm
Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of business & industrial marketing
15
Journal of business research : JBR
10
The journal of brand management : an international journal
9
The journal of product & brand management
9
SpringerLink / Bücher
7
Journal of business-to-business marketing
5
Journal of strategic marketing
5
Journal of retailing and consumer services
4
Aufbruch : Ingredient Branding schafft Werte
3
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Economics
3
Vertikales Marketing und Markenführung im Zeichen von Category-Management
3
Advances in business marketing and purchasing
2
Australasian marketing journal
2
Benchmarking : an international journal
2
Brand management ; Vol. 4
2
Business-to-business brand management : theory, research and executive case study exercises
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Gabler Edition Wissenschaft
2
Innovative Markenführung und -implementierung
2
International journal of internet marketing and advertising : IJIMA
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Omega : the international journal of management science
2
Qualitative market research : an international journal
2
The journal of services marketing
2
The marketing review
2
Tourism management : research, policies, practice
2
Trademarks, brands, and competitiveness
2
4OR : a quarterly journal of operations research
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Applied Marketing Science / Angewandte Marketingforschung
1
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
1
Arbeitspapiere der Nordakademie
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Business horizons
1
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Integrated model of marketing quality (MARKET-Q) in the b-to-b sector
Baumgarth, Carsten
- In:
Journal of business market management : jbm
2
(
2008
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10003643789
Saved in:
2
The implications of business-to-business and consumer market differences for B2B branding strategy
Brown, Brian P.
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Journal of business market management : jbm
1
(
2007
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10003519094
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