Abeysekera, Nalin; Wickramasinghe, Ananda - In: International Journal of Trade and Global Markets 5 (2012) 1, pp. 31-42
With a complex, dynamic and fiercely competitive business environment and consumerism, sustainable relationship marketing is a challenge that is critical for businesses. The concept of transformational leadership can be considered as the most influential over the last two decades in changing the...