Lewis, Karen E.; Grebitus, Carola; Nayga, Rodolfo M. - European Association of Agricultural Economists - EAAE - 2014
In the U.S., soft drink consumption has been considered one culprit for the obesity epidemic. Improved product labeling is considered a policy tool that can help consumers choose healthier products. This research uses an auction to determine consumers’ willingness to pay (WTP) for soft drinks...