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~isPartOf:"Marketing intelligence & planning"
~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Switching behaviour
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Do switching costs really provide a first-mover advantage?
Molina-Castillo, Francisco-Jose
;
Rodriguez-Escudero, …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10009570965
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