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~subject:"Lieferantenmanagement"
~isPartOf:"CSIO working papers"
~isPartOf:"Marketing intelligence & planning"
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Lieferantenmanagement
Switching behaviour
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Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
2
Tenure dependence in consumer-firm relationships : an empirical analysis of consumer departures from automobile insurance firms
Israel, Mark
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002185058
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